Saturday, January 1, 2011
This project is an excellent demonstration of how 3d rendering and design development can be used in a business context. The mission was to get Liz Claiborne's Monet jewelry brand into over 1,500 GAP locations. For such a large account, the design and presentation had to look already in place. With some research into GAP's existing store design guidelines, four variations for the merchandising were developed. Each attempting to blend the point blank, almost industrial nature of The GAP with the delicacy of Liz's jewelry. A mixture of coarse and refined textures. And through simultaneous design and photo realistic 3d rendering development, an account gained for Liz without building a thing.
To see more of my design and 3d rendering work you can simply visit my website at tmds1.com.
Visual Merchandising Design For Liz Claiborne And The Gap